CitiHardware

Multi-Stakeholder Marketing Leadership

CitiHardware is one of the Philippines' major home improvement and building supply retailers. Within Corporate Marketing, initiatives required coordination across internal teams, external partners, influencers, events, campaign assets, and operational requirements.

Large-scale marketing initiatives required coordination across multiple stakeholders, channels, teams, vendors, and campaign objectives. Campaigns needed to move through approvals, teams needed direction, vendors and influencers needed coordination, and execution needed to remain connected to the wider business objective.

Nathalie held a leadership role within Corporate Marketing, supervising 11 team members and coordinating marketing initiatives across internal and external stakeholders. Responsibilities included campaign coordination, influencer marketing, event support, digital promotions, social media initiatives, stakeholder communication, and marketing execution oversight.

Campaign execution became more coordinated and streamlined. Marketing initiatives were delivered with greater consistency across teams, stakeholders, and channels. The organization gained stronger alignment between campaign planning and execution.

This engagement demonstrates the ability to operate within larger organizational environments where marketing success depends on coordination rather than individual contribution. Marketing leadership at scale requires more than ideas. It requires synchronization.