These ranges are provided to help both sides assess fit early and avoid wasting time on the wrong conversation.
The better question is: how much marketing leadership does your business need? Investment is shaped by the complexity of the business, the number of active marketing initiatives, the level of founder involvement, the maturity of the current marketing system, and the level of strategic ownership required from HSS.
Final recommendations are made after the audit.
| Offer | What it includes |
|---|---|
| Free Introductory Audit | A 30-minute diagnostic conversation. High-level review, three priority observations, recommended next step. No cost. No obligation. |
| Paid Comprehensive Audit — from $1,500 | Full diagnostic across positioning, messaging, digital presence, marketing structure, customer journey, and founder involvement. Delivered as a prioritised strategic report. |
All retainer engagements are recommended after the audit, not self-selected from a menu.
Founders who need senior marketing direction while their internal team or contractors handle execution.
Founders who need HSS to lead the marketing function, not just advise on it. This is the difference between getting direction and having someone own the outcome.
Founders who need the full build. HSS leads strategy and a dedicated specialist team through Hook Digital handles execution. One relationship. Full coverage.
In some cases the audit recommends a project engagement as the right starting point before a retainer makes sense. These are scoped and recommended after the diagnostic, not selected from a menu.
| Project | What it includes |
|---|---|
| Brand and Marketing Audit — $1,500 to $2,500 | Full diagnostic: positioning, messaging, digital presence, content, funnel, and competitive landscape. Delivered as a prioritised strategic report. |
| Brand Positioning Document — $2,000 to $3,500 | Complete positioning statement, messaging hierarchy, voice and tone guide, key proof points, and ICP language guide. |
| 90-Day Marketing Roadmap — $1,800 to $3,000 | Full strategic marketing plan with priorities, channels, content direction, campaigns, KPIs, and an execution brief your team can actually use. |
| Website Strategic Copy — $2,500 to $4,000 | Homepage and services page strategic brief, copy direction, and messaging alignment. |
Investment ranges are provided for clarity. They are not packages. HSS does not recommend an engagement based on a menu. The right path is determined after the audit, based on business stage, marketing complexity, team capacity, and the level of leadership required.
The audit is the first step toward understanding what your business actually needs.